Today Baby boomers are initiating friendships through clicks of the mouse rather than handshakes. It’s not that handshakes and face-to-face interaction are becoming things of the past, but rather that online social networks are becoming increasingly popular with seniors and baby boomers because they bring together people of all sorts – all with the click of a mouse.
Continue reading Online Social Networks are BOOMing…
Atlanta-based marketing and brand development firm B. Sheppard Consulting was recognized twice at the 18th annual National Mature Media Awards Program. The Mature Market Resource Center, a national clearinghouse for the mature market, hosted the program, which recognizes the nation’s superior advertising, marketing and educational materials created and produced for seniors and older adults.
Continue reading B. Sheppard Consulting Brings Home National Mature Media Awards…
Promising times lie ahead according to builders of single-family homes for mature homebuyers. As reported by this quarter’s 55+ Housing Market Index (55+ HMI), recently released by the National Association of Homebuilders, single-family homebuilders for mature homebuyers are seeing an increase in traffic of prospective buyers. The component measuring traffic rose 5 points from last quarter, registering at 14 this quarter. However, while prospective traffic rose, sales traffic fell 5 index points to 12 from last quarter’s 17. The reason for this is that even though interest is peaking, homeowners are still wary of trying to sell their present homes in the current market state.
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by Karla Zientowski
Today’s business world is all about you. Or from a customer’s perspective– all about I. Everywhere consumers look they are bombarded with products or gadgets designed to cater to their unique set of wants and needs. Heading up this list of customized products and services are the iPhone, iPod, iGoogle, YouTube, etc.
Continue reading How To Weave a Strong Web Presence…
By Karla Zientowski of B. Sheppard Consulting
It’s time to add a few more candles to the birthday cake – America’s getting older. According to the latest U.S. Census Bureau data, the core of the American population is growing older. Adults 65 and older now account for over 38 million people, around 12.8% of the American population, and this number will only continue to increase as the first of the boomers celebrate their 63rd birthday this year.
Continue reading Gearing Up for the Big BOOM…
Jim Chapman may build his houses out of brick, but he builds his relationships on a much stronger foundation. Chapman, founder of Jim Chapman Communities (“JCC”), an Atlanta based developer and builder of active adult communities, has successfully developed five communities in the Atlanta area since starting the business in June 2005.
Continue reading Jim Chapman Communities: Carefully Crafted Just For You…
We are finding that the fastest and most effective way to communicate with consumers is by offering an easy to navigate, informational and promotional website. Today’s consumers want to shop on their own time and they want solid information delivered quickly. We are tracking qualified leads and inquiries from the websites we manage. The key with this tactic is to be sure to respond to the internet leads quickly and efficiently with answers to their questions.
Continue reading Marketing Strategies That Work…
For the second consecutive year, B Sheppard Consulting, Inc. has been selected for the 2009 Best of Decatur Award in the Business Management Consultants category by the U.S. Local Business Association (USLBA).
Continue reading BSC wins Best of Decatur Business Management award…
Terry Weaver and his Good Newsletter does an excellent job of discovering the positive stories about the real estate industry. Developer Lifestone Communities is pleased with their sales success at Saluda River Club as they are one of South Carolina’s most popular and best selling new home communities.
