Sometimes all it takes is a little positive encouragement. When stories of gloom and doom dominate the headlines, stories of good news are often overlooked. Recently, B. Sheppard Consulting was asked to write a success story highlighting the achievements of one of their clients in the housing industry. The National Association of Homebuilders (NAHB) asked B. Sheppard Consulting to draft a success story for their 50+ online newsletter. Thrilled to share some words of encouragement, B. Sheppard Consulting President, Betsy Sheppard and Copywriter, Karla Zientowski collaborated on a piece highlighting the unparalleled sales success of Saluda River Club, an innovative mixed-development community located in Lexington, SC. According to Ann Marie Moriarty, Director of Communications for Multifamily and 50+ Housing at the NAHB, “The story was the most fun to work with….the photos were great, the copy was clean – your folks were so responsive to my last minute request for more photos – a good experience all around. Thank you!”
*Now in its sixth year, Project Playhouse will showcase three extraordinary playhouses designed and built by some of Atlanta’s premier architects and home builders. Considered HomeAid Atlanta’s signature event, Project Playhouse features child-size dream homes that are fully furnished by professional interior designers and exquisitely appointed with custom home details. After the houses are displayed for public viewing they will be raffled off. All proceeds go towards HomeAid Atlanta’s mission of building and maintaing diginified housing where temporary homeless children, women and men in metro Atlanta can rebuild their lives.
Continue reading B. Sheppard Consulting is pleased to be a marketing partner for the 2009 Project Playhouse…
Conference designed to help businesses “Bloom During the Boom”
CHARLOTTE, NC – The National Active Retirement Association is hosting its 10th Annual Business Summit in downtown Charlotte, NC this September. The three day event, scheduled to take place September 23-25, is considered to be one of the premier 50+ conferences in the nation, featuring numerous industry experts from all aspects of the 50+ market.
This year’s theme, Bloom During the Boom, deals with helping business owners and professionals understand the countless business opportunities that will arise as millions of empty nesters, baby boomers and retirees celebrate entering their 50s and beyond.
Continue reading The National Active Retirement Association Presents 10th Annual Business Conference…
The next time you log into Facebook don’t be surprised if you see a friend request from your grandmother. Yes, the king of social networking sites is no longer just reserved for the younger generation; the site is now a attracting a multitude of users over the age of 55. According to an article on MarketingPilgrim.com, the demographic of facebook users has shifted and that shift could lead to a steep increase in revenue for the site. The article also highlights a study done by iStrategyLabs which determined that over the last six months the number of users over 55 increased by almost 5 million, while the number of high school or college users dropped by almost 22%.
Continue reading As Facebook Ages, So Do Its Users…
