B. Sheppard Consulting is pleased to announce the launch of a new website for Global Partners in Life.
This nonprofit organization’s vision is to enhance the lives of young people in China. Their mission is to build relationships by meeting the humanitarian and educational needs of children, youth, and young adults. Please take a minute and view the videos on the homepage of the website. Global Partners in Life is making a real difference in the lives of children.
“We enjoyed working closely with president and founder of Global Partners in Life, Beau Sides. It has been an honor to be involved on this project!” said Betsy Sheppard.
“What an awesome experience I had working with B. Sheppard Consulting! They took my horrible 4 year old web site and made it pop! They took the changes I told them I wanted and made them better than I imagined. They had statistics to educate me and gently steer me in the right direction, when I had a bad idea. Also, Betsy and her team responded to all of my communications immediately. I think they have a staff that works 24/7. If you want to get the right people on your bus, B. Sheppard Consulting is your answer!” Beau Sides.
You can make a difference in the life of a child. Visit Global Partners In Life.
The Atlanta Regional Commission’s Agency on Aging hosted a learning workshop for area service providers to gain knowledge of how to utilize today’s marketing tools for their promotional efforts. Betsy Sheppard and Kerrie Gilbert of B. Sheppard Consulting presented a segment titled: Old Fashioned Marketing with New Fashioned Technology.
Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:
Establish a comprehensive marketing plan.
Know what your consumers want and how they want it.
Listen attentively to shifts and changes in their demands.
Develop and sustain a relationship with your consumers.
Speak to them directly and personally with appropriate images and messaging.
Utilize today’s technology to spread your message and sustain your brand.
Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns. To view the slides shown during the workshop click here: View a PDF
The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers. Visit the ARC website to learn more.