Gilbert & Sheppard Group brought home 4 OBIE Awards at the Greater Atlanta HBA Awards held November 12, 2011.
Gilbert & Sheppard Group was acknowledged for successful results and creativity in both traditional and non-traditional advertising:
Best Website (Gold), Best Direct Mail (Gold), Best Print Ad (Silver), and Best Advertising Campaign (Silver).
“We are proud of the results our work has brought to our clients and are thrilled to have received an award in each of the four categories we entered.” (Kerrie Gilbert)
More details about each award:
Best Website for a Builder – Stonecrest Homes
The Stonecrest Homes website is an interactive and informative website that presents the information today’s consumers and real estate agents are looking for. Viewers can easily find the locations where Stonecrest builds, the available home designs and floorplans, as well as each community’s site plan and area amenity map. The site has video tours, photo galleries and an information-packed blog with automatic feeds to their Facebook and Twitter pages.
Best Direct Mail Campaign,
Best Print Ad (newspaper , under full page), and
Best Advertising Campaign for a Developer — Park Springs
The Park Springs advertising campaign was designed to present the full lifestyle offered by the resort style retirement community located near Atlanta. The ad campaign has generated steady traffic to their website and it has increased web and phone inquiries and helped influence reservations. With a combination of traditional print media, web marketing, direct mail and event marketing; the overall campaign continues to strike a chord with those considering a retirement community like Park Springs.
“It is an honor to be awarded not only for our creative work but also for the success of the strategies implemented.” (Betsy Sheppard)