The NAHB and Atlanta 50+ Housing Council has a great supporter and advocate in Betsy Sheppard. A dedicated and experienced marketing professional, she is president of Gilbert & Sheppard Group, a creative marketing and business consulting firm. As a past Chairman of the Board for the Atlanta 50+ Housing Council, Sheppard was interviewed by 50+ Housing Magazine regarding the council’s 2011 achievements.
The article, named “Knowledge is Key for Atlanta’s 50+ Housing Council” covers the main events the council held in 2011 that were great successes. One event that was held, “University Day”, will now be an annual event for the council. University Day consisted of education sessions given by leading industry professionals covering all aspects of the 50+ market. The event had a fantastic turnout with more than fifty people participating. “If your program has excellent content, presented quickly and efficiently, people will find it worthwhile, and be willing to pay to participate,” Sheppard stated.
The Atlanta 50+ Housing Council is prepared as the 50+ active adult market continues to slowly grow. Dedicated to evaluating and conveying what the active adult buyer is looking for, the council strives to move its members to success. According to Sheppard, “if you want to know and understand the Atlanta metro
area’s 50+ market, there is no better group of people to learn from.”
To read the article in 50+ Housing Online Magazine, click here.