Gilbert & Sheppard Group honored Nationally and Locally in the same week.
Two events relevant to our team took place this week which honored the efforts of businesses and individuals throughout 2012. At the NAHB’s International Builders’ Show (IBS), Gilbert & Sheppard Group was honored with a Silver “Best of 50+ Housing Award” for a Print Advertising campaign targeting “boomer buyers” for Saluda River Club.
During IBS, Betsy was acknowledged along with others from the Atlanta-based chapter of Professional Women in Building for their successful membership drive to start a new chapter for Georgia’s HBA.
On the local front, at its annual Gala, the Gilmer County Chamber of Commerce gave our team the very special honor of local “Business of the Year.”
We are sincerely humbled by these accolades and look forward to the many opportunities ahead for 2013.
Betsy Sheppard of Gilbert & Sheppard Group was recently invited to become a Charter Member of the new Ellijay, Georgia Chapter of “Optimist International.” The Optimist Club is an outstanding youth service organization. By believing in young people and empowering them to be their best, Optimist volunteers make this world a better place to live. If you are interested in more information about their efforts, please email betsy@gilbertsheppard.com or visit http://www.optimist.org/
The Gilmer County Chamber of Commerce Board of Directors recently announced the new Leadership Gilmer Class for 2012 – 2013. Betsy Sheppard of Gilbert & Sheppard Group was elected to this class. “I am very excited about this year-long leadership program and I look forward to our first Kick-Off Mixer today at the Chamber’s office in Ellijay”, said Betsy.
Saluda River Club, the South Carolina Midlands most successful new home community, was recognized with nine Regal Awards for 2011. The annual recognition program sponsored by the Sales and Marketing Council of the Home Builder Association of Greater Columbia was held February 18, 2012.
For the second time since its grand opening in October 2008, Saluda River Club was named “Community of the Year.” Saluda River Club also won four home design awards as well as Best Interior Merchandising and the Judges’ Choice Award.
Gilbert & Sheppard Group is proud to be the marketing partner for Saluda River Club and honored to receive the Regal Award for Best Overall Advertising Campaign and Best Special Promotion. The 2011 Advertising Campaign successfully reached a variety of prospective buyers; creatively communicated a consistent theme for the community; and generated sales by driving qualified traffic to the community’s website and sales center.
We focus on providing creative solutions that work for our clients. Being acknowledged for the success of those strategies is an honor!
Gilbert & Sheppard Group’s clients honored again!
The Home Builders Association of South Carolina held the annual Pinnacle Awards last week to recognize outstanding craftsmanship in the construction of quality homes and outstanding marketing of homes and communities throughout South Carolina. The Pinnacle Awards are the most prestigious awards given by the HBA.
Gilbert & Sheppard Group’s work was recognized in the following marketing categories: Best Website for a Community, Best Sales & Information Center (Saluda River Club); Best Logo and Best Website for a Builder (Ensight Homes).
From the website to the sales center, the Saluda River Club customer experience is second-to-none. “The River is Calling You Home” theme begins as soon as you drive into the community. (The Entrance-Presentation was also awarded a Pinnacle). The information center contains state-of-the-art interactive viewing monitors and is decorated to showcase the River as well as present the homes and amenities of the community. The multi-award winning website has evolved with the community and has everything a web savvy home-seeker would want to find.
Both the Ensight Homes logo mark and the container of the website are in the shape of a “talk bubble.” This overall look and feel supports Ensight’s main marketing objective: Communication. With opportunities for viewers to contact the builder at every turn, the Ensight Homes website caters to the Communication now era with easy access to available homes, a chat box, page sharing options, links to Facebook and Twitter and a user-friendly Contact Form.
“We are very proud of the success of Saluda River Club and Ensight Homes. We are especially pleased that our creative work has been honored “Best of” by the HBA of South Carolina.” said Betsy Sheppard, President of Gilbert & Sheppard Group.
Betsy is proud to serve as an Editorial Judge for the 2011 National Mature Media Awards. The awards are organized by the Mature Market Resource Center headquartered in Libertyville, IL. The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. For more information on these awards, please visit www.seniorawards.com
Gilbert & Sheppard Group recently joined the Gilmer County Chamber of Commerce. According to Kerrie Gilbert, the marketing and advertising consulting firm is excited about becoming involved in the North Georgia community and meeting other chamber members.
There’s a new book for savvy entrepreneurs! “Killer Secrets of Successful Entrepreneurs” features 22 seasoned experts who share tactics and strategies that will help you be successful beyond your wildest dreams. Betsy Sheppard of Gilbert & Sheppard Group had the opportunity to contribute a chapter with tips and techniques for how a small business can rebuild and become profitable again after the negativity of a down market. For more information about the book, contact Betsy@gilbertsheppard.com.
Gilbert & Sheppard Group recently judged the 2011 Web Health Awards.
“As previous winners of a Web Health Award for website development, we are pleased to have been ask to judge this winter’s entries.”
Now in its 13th year, the goal of the Web Health Awards is to recognize high-quality electronic health information. The awards program is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. For more information about the awards, please visit www.healthawards.com
Because of the dynamic nature of online health information, The Web Health Awards competition is held twice each year, winter and summer. The Web Health Awards are an extension of the HIRC’s 18-year old National Health Information Awards, the largest program of its kind in the United States.
The Dublin-Laurens County Chamber of Commerce has a new face on the world-wide-web. The Gilbert & Sheppard team worked with the Chamber to create a new website that would not only support the activities of the Chamber but also highlight its members and present the area as a great place to live, work, play and retire. The site will continue to grow as an information resource for current and new residents of “the Heart of Georgia.” Check out the Chamber’s new look at www.Dublin-Georgia.com …and be sure to become a fan of their Facebook page.
