Gilbert & Sheppard Group honored Nationally and Locally in the same week.
Two events relevant to our team took place this week which honored the efforts of businesses and individuals throughout 2012. At the NAHB’s International Builders’ Show (IBS), Gilbert & Sheppard Group was honored with a Silver “Best of 50+ Housing Award” for a Print Advertising campaign targeting “boomer buyers” for Saluda River Club.
During IBS, Betsy was acknowledged along with others from the Atlanta-based chapter of Professional Women in Building for their successful membership drive to start a new chapter for Georgia’s HBA.
On the local front, at its annual Gala, the Gilmer County Chamber of Commerce gave our team the very special honor of local “Business of the Year.”
We are sincerely humbled by these accolades and look forward to the many opportunities ahead for 2013.
The 2012 OBIE Awards were held November 3rd and Gilbert & Sheppard Group was honored with 2 GOLD Awards and 1 Silver Award. The creative team earned the judges’ top scores for a print ad campaign, a direct mail campaign, and an overall advertising campaign.
Betsy Sheppard and Kerrie Gilbert accepted the 3 awards on behalf their team who worked on the award-winning campaigns.
“We’re very proud to be acknowledged for our work and its positive impact on our client’s success.” (Betsy Sheppard)
Each year the Greater Atlanta Home Builders Association’s OBIE Awards recognize outstanding achievement in home building, sales, and marketing for the North Georgia real estate industry.
“We are humbled and grateful to be among those awarded for excellence in what we enjoy doing.” (Kerrie Gilbert)
Gilbert & Sheppard Group is a team of award-winning marketing consultants, brand experts, creative writers, graphic designers and website innovators. We each have multifaceted talents and expertise to help our clients succeed. www.GilbertSheppard.com
Gilbert & Sheppard Group is excited to congratulate Saluda River Club on winning the 2012 Pinnacle Award for Best Overall Sales & Marketing and the first ever Pinnacle Award for Best Community in South Carolina by the Home Builders Association of South Carolina!
The Pinnacle Awards, announced at the Homebuilders Association of South Carolina’s 2012 Celebration of Excellence on September 20th, are a great honor in the real estate industry. The awards represent exceptional craftsmanship as well as excellence in sales and marketing. Saluda River Club’s Pinnacle Award for Best Overall Sales and Marketing included Best Website, Best Brochure and Best Color Ad. This is the second straight year SRC has won the Pinnacle Award for Best Website.
We are proud to be working with Saluda River Club as their marketing partner and website design-management team. It is an honor to be associated with the only community in South Carolina to win “Best Community” awards on the local, state and national levels. Saluda River Club has won the Regal Award for Community of the Year from the Home Builders Association of Greater Columbia twice and the Best in American Living Award from the National Association of Home Builders.
Congratulations to Saluda River Club and all of the wonderful people on the SRC team! It has been a pleasure working with you to make Saluda River Club the Best Community in South Carolina!
To learn more about Saluda River Club, visit their award-winning website, SaludaRiverClub.com or call 803-358-3969.
For more information about Gilbert & Sheppard Group, visit GilbertSheppard.com.
Betsy recently participated as a judge for the 2012 Mature Market Media Awards. This organization is a 21-year-old national clearinghouse for professionals who work with older adults. You can learn more about the winners once they are announced at www.seniorawards.com
Saluda River Club, the South Carolina Midlands most successful new home community, was recognized with nine Regal Awards for 2011. The annual recognition program sponsored by the Sales and Marketing Council of the Home Builder Association of Greater Columbia was held February 18, 2012.
For the second time since its grand opening in October 2008, Saluda River Club was named “Community of the Year.” Saluda River Club also won four home design awards as well as Best Interior Merchandising and the Judges’ Choice Award.
Gilbert & Sheppard Group is proud to be the marketing partner for Saluda River Club and honored to receive the Regal Award for Best Overall Advertising Campaign and Best Special Promotion. The 2011 Advertising Campaign successfully reached a variety of prospective buyers; creatively communicated a consistent theme for the community; and generated sales by driving qualified traffic to the community’s website and sales center.
We focus on providing creative solutions that work for our clients. Being acknowledged for the success of those strategies is an honor!
Gilbert & Sheppard Group brought home 4 OBIE Awards at the Greater Atlanta HBA Awards held November 12, 2011.
Gilbert & Sheppard Group was acknowledged for successful results and creativity in both traditional and non-traditional advertising:
Best Website (Gold), Best Direct Mail (Gold), Best Print Ad (Silver), and Best Advertising Campaign (Silver).
“We are proud of the results our work has brought to our clients and are thrilled to have received an award in each of the four categories we entered.” (Kerrie Gilbert)
More details about each award:
Best Website for a Builder – Stonecrest Homes
The Stonecrest Homes website is an interactive and informative website that presents the information today’s consumers and real estate agents are looking for. Viewers can easily find the locations where Stonecrest builds, the available home designs and floorplans, as well as each community’s site plan and area amenity map. The site has video tours, photo galleries and an information-packed blog with automatic feeds to their Facebook and Twitter pages.
Best Direct Mail Campaign,
Best Print Ad (newspaper , under full page), and
Best Advertising Campaign for a Developer — Park Springs
The Park Springs advertising campaign was designed to present the full lifestyle offered by the resort style retirement community located near Atlanta. The ad campaign has generated steady traffic to their website and it has increased web and phone inquiries and helped influence reservations. With a combination of traditional print media, web marketing, direct mail and event marketing; the overall campaign continues to strike a chord with those considering a retirement community like Park Springs.
“It is an honor to be awarded not only for our creative work but also for the success of the strategies implemented.” (Betsy Sheppard)
Gilbert & Sheppard Group’s clients honored again!
The Home Builders Association of South Carolina held the annual Pinnacle Awards last week to recognize outstanding craftsmanship in the construction of quality homes and outstanding marketing of homes and communities throughout South Carolina. The Pinnacle Awards are the most prestigious awards given by the HBA.
Gilbert & Sheppard Group’s work was recognized in the following marketing categories: Best Website for a Community, Best Sales & Information Center (Saluda River Club); Best Logo and Best Website for a Builder (Ensight Homes).
From the website to the sales center, the Saluda River Club customer experience is second-to-none. “The River is Calling You Home” theme begins as soon as you drive into the community. (The Entrance-Presentation was also awarded a Pinnacle). The information center contains state-of-the-art interactive viewing monitors and is decorated to showcase the River as well as present the homes and amenities of the community. The multi-award winning website has evolved with the community and has everything a web savvy home-seeker would want to find.
Both the Ensight Homes logo mark and the container of the website are in the shape of a “talk bubble.” This overall look and feel supports Ensight’s main marketing objective: Communication. With opportunities for viewers to contact the builder at every turn, the Ensight Homes website caters to the Communication now era with easy access to available homes, a chat box, page sharing options, links to Facebook and Twitter and a user-friendly Contact Form.
“We are very proud of the success of Saluda River Club and Ensight Homes. We are especially pleased that our creative work has been honored “Best of” by the HBA of South Carolina.” said Betsy Sheppard, President of Gilbert & Sheppard Group.
Betsy is proud to serve as an Editorial Judge for the 2011 National Mature Media Awards. The awards are organized by the Mature Market Resource Center headquartered in Libertyville, IL. The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older. For more information on these awards, please visit www.seniorawards.com
Gilbert & Sheppard Group’s work for Saluda River Club took top honors for Best Community Website, Best Special Promotion and Best Overall Advertising Campaign at the recent Regal Awards annual gala.
The REGAL program is sponsored by the Sales and Marketing Council of the Home Builder Association of Greater Columbia, South Carolina. The awards are presented to “real estate’s greatest achievers and leaders.”
“We’re proud of our work for Saluda River Club and are excited to be honored by their local HBA,” said Betsy Sheppard.
Saluda River Club also received two Regal Awards for home design: the Edisto by Lady Street Builders and the Waccamaw by Lifestone Residential.
“On behalf of our marketing partner, Gilbert & Sheppard Group, and our builder partners, we were honored to receive these prestigious awards,” said developer Andy White. “The competition for REGAL Awards is always top-notch. We’re proud that a community that’s become so popular with buyers is also highly regarded by industry colleagues.”
In just three years on the market, Saluda River Club has recorded over $30 million in sales and saw nearly $11 million in 2010, making it one of the Midlands’ top-selling communities. The combination of a unique riverfront location, social and recreational amenities and up-market homes has resonated with homeowners seeking a distinctive home and an active lifestyle.
The National Health Information Awards honor the Nation’s Best Consumer Health Programs and Materials. The Web Health Awards were established to recognize websites for outstanding format and accessibility to information for a specific audience.
This was our first time to enter the Web Health Awards. We are honored to have received the recognition for our team’s work on the Still Hopes website. (Kerrie Gilbert, Gilbert & Sheppard Group)
We’re very proud of our website and appreciate the on-going attention to detail from Gilbert & Sheppard Group to keep the site fresh and relevant; not only for our potential residents, but also for our existing residents and staff. (Jon Keith, www.StillHopes.org)
Now in its 12th year, The Web Health Awards judging criteria includes: relevance and timeliness of content; overall site layout and ease of navigation; use of visuals and graphics relevant to target audience; accuracy and appropriateness of information for intended audience; ease of use for sending comments or requesting information from the website; overall interactivity of the site and more.