BSC’s Betsy Sheppard facilitated the IBS educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant.

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The International Builders’ Show® (IBS) is the largest annual building industry tradeshow in the country.  It’s THE place to see and discuss products and housing trends and attend hundres of education sessions.

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Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:

Establish a comprehensive marketing plan.

Know what your consumers want and how they want it.

Listen attentively to shifts and changes in their demands.

Develop and sustain a relationship with your consumers.

Speak to them directly and personally with appropriate images and messaging.

Utilize today’s technology to spread your message and sustain your brand.

Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns.  To view the slides shown during the workshop click here:  View a PDF 

The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers.  Visit the ARC website to learn more.

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CHARLOTTE, NC – The National Active Retirement Association is hosting its 10th Annual Business Summit in downtown Charlotte, NC this September. The three day event, scheduled to take place September 23-25, is considered to be one of the premier 50+ conferences in the nation, featuring numerous industry experts from all aspects of the 50+ market.

This year’s theme, Bloom During the Boom, deals with helping business owners and professionals understand the countless business opportunities that will arise as millions of empty nesters, baby boomers and retirees celebrate entering their 50s and beyond.

The conference will offer attendees tips, methods and entire approaches to capitalize on the coming “Age Tsunami,” the most dramatic demographic shift in history. Over the three day event, leading developers, marketing and real estate experts will present a series of seminars designed to educate attendees on strategies to market to the 50+ buyer. Additionally, attendees will get the opportunity to network with leading professionals in all arenas of the 50+ market in a comfortable and friendly environment.

“Last year’s conference was incredibly informative and very engaging. Not only was I able to take away valuable information to help my business, but I walked away with an extended network of fellow 50+ professionals that I have kept in touch with throughout the year,” said Betsy Sheppard, President of B. Sheppard Consulting.

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