Kerrie Gilbert and Betsy Sheppard attended the 2012 Lifelong Communities Summit: Transforming the Way We Live Together. As marketing specialists for the senior housing industry, they also participated in a Pre-Summit Meeting held at The Commerce Club in downtown Atlanta on October 3. At the Pre-Summit, a select group of attendees shared information about programs and initiatives related to Lifelong Communities and provided input for the national conversations about creating communities people want to grow up in and grow old in. A reception was held afterwards at the offices of Atlanta Magazine.
On October 4, the main conference took place at the Atlanta Regional Commission’s office at the Loudermilk Center for Regional Community. Over 200 attendees were present as they enjoyed presentations and open discussion about Lifelong Communities Programs. If you are interested in learning more about this program, please click on www.atlantaregional.com/aging-resources.
Gilbert & Sheppard Group is a proud supporter of the 50+ Housing Council, which had a great meeting today! Held at Founders Kitchen and Bath, Inc. in Alpharetta, the meeting included a delicious lunch in a gorgeous setting. The Founders showroom created an amazing backdrop for the luncheon.
Featuring stunning full kitchen layouts, closet designs, and bath options, the showroom doesn’t stop when you get to the employee offices. Even their workspaces showcase the craftsmanship and endless possibilities available from Founders.
Established in 1988, Founders Kitchen and Bath saw great growth all the way up until 2006, when they hit their record year. The following year saw a great downturn in new home construction and just like much of the economy, their business suffered terribly. From 88 employees down to 17 at their leanest, Founders made it through the rough times and are starting to see an uptick in business again.
Owners Billy Reeves and Robbie Baron noted at the meeting that much of the new business is coming from the Baby Boomer population who will be the largest sector of new homebuyers in the next ten years. Catering to this consumer and meeting their needs is an important business opportunity that shouldn’t be overlooked.
According to Baron, current trends in the industry are painted cabinets with a glaze finish, a furniture-look in the kitchen as well as different finishes for the island cabinets versus the rest of the kitchen.
A big thank you to Founders Kitchen and Bath for hosting the 50+ Housing Council meeting in your beautiful showroom and for the delicious lunch!
For more information on the 50+ Housing Council, click here.
To learn more about Gilbert & Sheppard Group, visit our website GilbertSheppard.com or call 404-829-4506.
Betsy had the privilage of speaking at the recent conference on Enviroments on Aging. Betsy teamed up with Mary Jo Peterson of www.mjpdesign.com to present a class on Universal Design, Creating Homes & Communities for a Lifetime.
Betsy presented a program announcing the newly formed “ALL Certified Program – A Liveable Lifestyle Home.” The program is designed for Georgia builders and remodelers who are interested in designing and building homes with specific features focused on easy accessbility entering and throughout the home. Watch for details on the new program. The website and overall branding will be launched soon.
Park Springs Holiday Open House: Sunday December 19 and Tuesday December 28
For the first time in its six-year history, Park Springs is inviting the public in to see what makes the beautiful, vibrant community tick. The Open House events will be a unique opportunity to go behind the scenes and experience the Park Springs lifestyle.
Guests are welcome to stroll through the community during the Open House – either on their own or with a guide. No sales pitch, no pressure. Just a relaxing visit and a chance to tour five furnished homes and meet the owners, Executive Chef, Residency Counselors and Park Springs Members.
Park Springs Members fill their days with enriching people and experiences. They do it with confidence in a secure future. That’s because, as a continuing care retirement community (CCRC), Park Springs offers residential and health care options to accommodate changing circumstances. Park Springs gives Members and their families the peace of mind other retirement communities just can’t provide.
“There’s a great deal to learn from our website and brochures, but it just doesn’t compare with a visit,” says Residency Counselor Mark Lenox. “There’s a warmth here – a combination of fine living and fun that you really have to see first hand.”
Open For You or a loved one.
During the Open House events, and at other times by appointment, guests can learn more about adding comfort and security to their life, or to the life of someone dear to them. Park Springs warmly opens its doors Sunday December 19 from 11 to 3, and Tuesday December 28 from 1 to 4.
Visit ParkSprings.com or call 800-844-5354.
Park Springs is a 54-acre campus style Continuing Care Retirement Community developed by Isakson Living and managed by Life Care Services, LLC. Equal Housing Opportunity. ADA compliant. 500 Springhouse Circle, Stone Mountain, GA 30087.
The Atlanta Green Building Council’s June event was a terrific success. The event held at Villa Christina welcomed nationally aclaimed speaker Sarah Susanka, author of a series of books including “The Not So Big House” and “The Not So Big Life”. Over 100 guests enjoyed the event and a book signing. The Atlanta Green Building Council of the Greater Atlanta Home Builders Assocation brings together those in the housing industry who participate in the planning, building, remodeling, marketing and selling of high performance green homes and related products and services.
If you are interested in joining the council, please visit the council’s website at http://www.atlantahomebuilders.com/councils/greencouncilmain.cfm.
If you are interested in learning more about Sarah Susanka, please visit www.notsobig.com and www.notsobighouse.com.
The IBS presentaion with Betsy, Jim, Andy and Rick was the opening segment for the week of educational segments at IBS for 50+ Housing. Among those present for the session was a representative from Dallas Morning News covering “the Boomer” themed sessions at the International Builders Show. He quoted both Andy White and Jim Chapman in his report. Click here to read the Dallas Morning News article.
BSC’s Betsy Sheppard facilitated the IBS educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant.
The International Builders Show was terrific! The networking and educational segments were outstanding. BSC is looking forward to continuing to rebuild the housing industry in 2010 and beyond. Thank you again to Andy White, Jim Chapman and Rick Duke for joining Betsy for the presentation: “Beyond the Boomer Hype!”
Betsy is preparing for a panel presentation for the International Builders Show in Las Vegas later in January. Betsy will be facilitating an educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant. This should be a great presentation with rich content and excellent information about Boomer home buyers.
The International Builders’ Show® (IBS) is the largest annual building industry tradeshow in the country. It’s THE place to see and discuss products and housing trends and attend hundres of education sessions.
Art on the River – an exhibit of works Inspired by the Saluda – was a great success!
November 20, 21 & 22: Local and international artists displayed a wide variety of amazing paintings, photographs and silverwork at the Chickawa Outdoor Center within Saluda River Club. Opening night was attended by over 100 people who mingled with the artists, visited with friends and neighbors and enjoyed a beautiful moonlit evening on the banks of the Saluda. The show continued to draw art enthusiasts and buyers as throughout the weekend.
Art on the River not only showcased the outstanding talents of the artists and the beauty of the venue, it also allowed Lifestone Communities, the developer of Saluda River Club, to give back to the local arts community. A portion of the proceeds from the art sales will be donated to the Cultural Council of Richland and Lexington Counties. The Council helps to promote and enhance the arts in Richland and Lexington Counties, South Carolina.
“It was a wonderful event! We enjoyed working with the artists and with Saluda River Club to promote the weekend’s activities.” Betsy Sheppard, B.Sheppard Consulting.
The Atlanta Regional Commission’s Agency on Aging hosted a learning workshop for area service providers to gain knowledge of how to utilize today’s marketing tools for their promotional efforts. Betsy Sheppard and Kerrie Gilbert of B. Sheppard Consulting presented a segment titled: Old Fashioned Marketing with New Fashioned Technology.
Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:
Establish a comprehensive marketing plan.
Know what your consumers want and how they want it.
Listen attentively to shifts and changes in their demands.
Develop and sustain a relationship with your consumers.
Speak to them directly and personally with appropriate images and messaging.
Utilize today’s technology to spread your message and sustain your brand.
Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns. To view the slides shown during the workshop click here: View a PDF
The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers. Visit the ARC website to learn more.