On October 4, the main conference took place at the Atlanta Regional Commission’s office at the Loudermilk Center for Regional Community. Over 200 attendees were present as they enjoyed presentations and open discussion about Lifelong Communities Programs. If you are interested in learning more about this program, please click on www.atlantaregional.com/aging-resources.

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Featuring stunning full kitchen layouts, closet designs, and bath options, the showroom doesn’t stop when you get to the employee offices. Even their workspaces showcase the craftsmanship and endless possibilities available from Founders.

Established in 1988, Founders Kitchen and Bath saw great growth all the way up until 2006, when they hit their record year. The following year saw a great downturn in new home construction and just like much of the economy, their business suffered terribly. From 88 employees down to 17 at their leanest, Founders made it through the rough times and are starting to see an uptick in business again.

Owners Billy Reeves and Robbie Baron noted at the meeting that much of the new business is coming from the Baby Boomer population who will be the largest sector of new homebuyers in the next ten years. Catering to this consumer and meeting their needs is an important business opportunity that shouldn’t be overlooked.

According to Baron, current trends in the industry are painted cabinets with a glaze finish, a furniture-look in the kitchen as well as different finishes for the island cabinets versus the rest of the kitchen.

A big thank you to Founders Kitchen and Bath for hosting the 50+ Housing Council meeting in your beautiful showroom and for the delicious lunch!

For more information on the 50+ Housing Council, click here.

To learn more about Gilbert & Sheppard Group, visit our website GilbertSheppard.com or call 404-829-4506.

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For the first time in its six-year history, Park Springs is inviting the public in to see what makes the beautiful, vibrant community tick. The Open House events will be a unique opportunity to go behind the scenes and experience the Park Springs lifestyle.

Guests are welcome to stroll through the community during the Open House – either on their own or with a guide. No sales pitch, no pressure. Just a relaxing visit and a chance to tour five furnished homes and meet the owners, Executive Chef, Residency Counselors and Park Springs Members.

Retirement Redefined
Park Springs Members fill their days with enriching people and experiences. They do it with confidence in a secure future.  That’s because, as a continuing care retirement community (CCRC), Park Springs offers residential and health care options to accommodate changing circumstances. Park Springs gives Members and their families the peace of mind other retirement communities just can’t provide.

“There’s a great deal to learn from our website and brochures, but it just doesn’t compare with a visit,” says Residency Counselor Mark Lenox. “There’s a warmth here – a combination of fine living and fun that you really have to see first hand.”

Open For You or a loved one.
During the Open House events, and at other times by appointment, guests can learn more about adding comfort and security to their life, or to the life of someone dear to them. Park Springs warmly opens its doors Sunday December 19 from 11 to 3, and Tuesday December 28 from 1 to 4.

Visit ParkSprings.com or call 800-844-5354.

Park Springs is a 54-acre campus style Continuing Care Retirement Community developed by Isakson Living and managed by Life Care Services, LLC. Equal Housing Opportunity. ADA compliant.  500 Springhouse Circle, Stone Mountain, GA 30087.

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If you are interested in joining the council, please visit the council’s website at http://www.atlantahomebuilders.com/councils/greencouncilmain.cfm.

If you are interested in learning more about Sarah Susanka, please visit www.notsobig.com and www.notsobighouse.com.

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BSC’s Betsy Sheppard facilitated the IBS educational session featuring Jim Chapman of Jim Chapman Communities, Andy White of Lifestone Communities and Saluda River Club and Rick Duke, an Atlanta based consultant.

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The International Builders’ Show® (IBS) is the largest annual building industry tradeshow in the country.  It’s THE place to see and discuss products and housing trends and attend hundres of education sessions.

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November 20, 21 & 22:  Local and international artists displayed a wide variety of amazing paintings, photographs and silverwork at the Chickawa Outdoor Center within Saluda River Club.  Opening night was attended by over 100 people who mingled with the artists, visited with friends and neighbors and enjoyed a beautiful moonlit evening on the banks of the Saluda.  The show continued to draw art enthusiasts and buyers as throughout the weekend.

Art on the River not only showcased the outstanding talents of the artists and the beauty of the venue, it also allowed Lifestone Communities, the developer of Saluda River Club, to give back to the local arts community.  A portion of the proceeds from the art sales will be donated to the Cultural Council of Richland and Lexington Counties.  The Council helps to promote and enhance the arts in Richland and Lexington Counties, South Carolina.

“It was a wonderful event!  We enjoyed working with the artists and with Saluda River Club to promote the weekend’s activities.”  Betsy Sheppard, B.Sheppard Consulting. 

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Betsy and Kerrie discussed with the group how to blend the basic rules of marketing with the tools and techniques available today. The primary learning points were:

Establish a comprehensive marketing plan.

Know what your consumers want and how they want it.

Listen attentively to shifts and changes in their demands.

Develop and sustain a relationship with your consumers.

Speak to them directly and personally with appropriate images and messaging.

Utilize today’s technology to spread your message and sustain your brand.

Betsy and Kerrie provided specific examples and case studies of how these basic principles have worked for successful marketing campaigns.  To view the slides shown during the workshop click here:  View a PDF 

The Atlanta Regional Commission (ARC) collaborates with county-based agencies, other government agencies, nonprofit organizations and businesses to design and implement an array of programs to serve older adults and caregivers.  Visit the ARC website to learn more.

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