Olde Town Grayson has sold all completed inventory including the two model homes which opened in December. More homes are under construction as the community is enjoying a resurgence of home-buyer interest.
Gilbert & Sheppard Group has worked with the developers of Olde Town Grayson to re-brand and re-position the active adult community located in Grayson, GA. The Lock & Leave Lifestyle of the beautiful gated neighborhood offers attached villa plans and detached single-family homes ranging from 1,800 to 3,200 square feet, with maintenance-free exteriors. For more information, please visit OldeTownGrayson.com.
Members of Gilbert & Sheppard Group will be speaking at the 2012 50+ University Day in October. The annual event is hosted by the Atlanta 50+ Housing Council and offers Continuing Education for builders, remodelers and real estate professionals. Our team will present case studies and proven practices for successful real estate marketing – specifically for the 50+ buyer. We will show how effective uses of traditional and non-traditional marketing can attract qualified leads and influence sales. For more details about the event visit 50plusuniversity.com
Betsy recently participated as a judge for the 2012 Mature Market Media Awards. This organization is a 21-year-old national clearinghouse for professionals who work with older adults. You can learn more about the winners once they are announced at www.seniorawards.com
With the growing emphasis on social networking sites, it can be confusing which ones to point your marketing dollars to. In today’s fast-paced world, some of these sites can go in and out quickly, but Pinterest seems to be here to stay. If used correctly, Gilbert & Sheppard Group recommends using the site to target a market where photos pinned to your website can quickly go viral.
A new article featured in Builder Magazine notes that not only is Pinterest breaking records, but the users of the website are a builder’s dream audience. According to the article, of the 11 million unique users that visit Pinterest monthly, “97% are women, with an especially strong presence of upper-income women aged 18 to 34.” This is exactly who builders should be marketing to!
Pinterest is hitting the preferred audience for new-home builders, and it is trusted by users who accept “pins” as recommendations from friends. Users also seem to like the privacy that accompanies the site, as it requires less personal information than some other social media tools. A viral way to make people crave your brand, Pinterest is the new, powerful and ultra-visual way to promote your new homes.
In order to get started using Pinterest to endorse your product, you will need to share “photos that will positively reinforce your brand and entice others to share them.” Gilbert & Sheppard Group recommends adding quality photography to your marketing budget in order to show potential buyers the possibilities and lifestyle available with your new homes. With compelling imagery on your site, users will often share your photos directly with their friends on Pinterest, giving you an extra boost beyond the images posted on your company Pinterest account. To read the entire article on BuilderOnline.com, click here.
For more information on Gilbert & Sheppard Group and how we can help you market your new homes to the right audience, visit our website GilbertSheppard.com or call 404-829-4506.
Gilbert & Sheppard Group brought home 4 OBIE Awards at the Greater Atlanta HBA Awards held November 12, 2011.
Gilbert & Sheppard Group was acknowledged for successful results and creativity in both traditional and non-traditional advertising:
Best Website (Gold), Best Direct Mail (Gold), Best Print Ad (Silver), and Best Advertising Campaign (Silver).
“We are proud of the results our work has brought to our clients and are thrilled to have received an award in each of the four categories we entered.” (Kerrie Gilbert)
More details about each award:
Best Website for a Builder – Stonecrest Homes
The Stonecrest Homes website is an interactive and informative website that presents the information today’s consumers and real estate agents are looking for. Viewers can easily find the locations where Stonecrest builds, the available home designs and floorplans, as well as each community’s site plan and area amenity map. The site has video tours, photo galleries and an information-packed blog with automatic feeds to their Facebook and Twitter pages.
Best Direct Mail Campaign,
Best Print Ad (newspaper , under full page), and
Best Advertising Campaign for a Developer — Park Springs
The Park Springs advertising campaign was designed to present the full lifestyle offered by the resort style retirement community located near Atlanta. The ad campaign has generated steady traffic to their website and it has increased web and phone inquiries and helped influence reservations. With a combination of traditional print media, web marketing, direct mail and event marketing; the overall campaign continues to strike a chord with those considering a retirement community like Park Springs.
“It is an honor to be awarded not only for our creative work but also for the success of the strategies implemented.” (Betsy Sheppard)
B. Sheppard Consulting and Saluda River Club was recently awarded a Silver Award for the Best Brochure/Booklet for Marketing Communications. The award for the brochure – “Welcome to the Good Life at Saluda River Club” was presented by the Mature Market Resource Center headquartered in Libertyville, IL. To see a list of all awards, visit www.seniorawards.com/winners.
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silver award B. Sheppard Consulting is pleased to annouce the launch of three new websites – StonecrestHomesGA.com; NewDomainLiving.com and CurryCompanies.com.
Stonecrest Homes is a new residential building company headquartered in Atlanta, GA. Charles Heiser, Jr. and Jim Chapman are real estate veterans in the homebuilding industry and have started construction in Lawrenceville and Cumming, Georgia.
Domain Homes is a new building company in Tampa, Florida focusing in the historic Port Tampa area. Sharon McSwain is leading the new firm and homes are now under construction.
Curry Companies is the largest real estate services firm in middle Georgia. They offer residential, commercial and rental real estate services. Curry Insurance and Premier Construction also operate under the Curry umbrella.
We’re proud of these three new sites and appreciate the hard work of our team and of our clients to help get them ready to launch. Follow all of them on Facebook, Twitter and sign up for their blog.
When it comes to their homes, Americans of all ages want the same thing – a safe and comfortable home in a vibrant community. The Livable Communities Awards, co-sponsored by AARP and the National Association of Home Builders (NAHB), recognize builders, remodelers, developers, architects and planners who build and design homes and communities that improve everyday comfort, safety and personal independence. The deadline to enter the Livable Communities Awards is July 16, 2010. For more information, visit www.nahb.org.
The Atlanta Green Building Council’s June event was a terrific success. The event held at Villa Christina welcomed nationally aclaimed speaker Sarah Susanka, author of a series of books including “The Not So Big House” and “The Not So Big Life”. Over 100 guests enjoyed the event and a book signing. The Atlanta Green Building Council of the Greater Atlanta Home Builders Assocation brings together those in the housing industry who participate in the planning, building, remodeling, marketing and selling of high performance green homes and related products and services.
If you are interested in joining the council, please visit the council’s website at http://www.atlantahomebuilders.com/councils/greencouncilmain.cfm.
If you are interested in learning more about Sarah Susanka, please visit www.notsobig.com and www.notsobighouse.com.
One habit I found to be very effective in keeping a positive attitude is to continue to learn and educate yourself on things related to your career and things of interest to you. I use my time while driving to t or on business trips to listen to CD’s that inform, enlighten and entertain. My car has become a library on wheels.
Try it! Some great folks to follow are Jim Rohn www.jimrohn.com; John Maxwell - www.johnmaxwell.com; www.Successmagazine.com;, Zig Ziglar – www.ziglar.com; and Brian Tracy -http://briantracyintl.com
