According to the article, Work Reimagined is a “free program [that] gives users access to job listings posted by employers committed to recruiting workers of all ages and provides work resources and tools.” It will be one of several new initiatives benefitting from nearly $260 million in grants from the Labor Department to increase employment and retirement security for seniors.

“Through the program, individuals age 55 and older receive training through part-time, service-oriented positions in their communities while earning the highest of the federal, state, or local minimum wage.” This is a wonderful new development for seniors who are not financially stable enough to retire and will need to find new jobs in order to live comfortably.

The AARP received the largest amount of funding from the grants. In total, the 16 one-year grants from the Labor Department will support over 35,000 positions in addition to the more than 10,000 that have previously received funding through the Senior Community Service Employment program.

To read the entire article on SeniorHousingNews.com, click here. For more information on the Work Reimagined program, click here.

As marketers for the active adult and retirement communities, Gilbert & Sheppard is excited about these amazing new opportunities for the adult population! To learn more about Gilbert & Sheppard Group and how we can help grow your business, visit our website GilbertSheppard.com.

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This is great news for many of Gilbert & Sheppard Group’s clients such as Jim Chapman Communities, Park Springs, The Landings at Night Harbor and Olde Town Grayson.

The Senior Housing News article titled Analyst Report: Active Adult Communities A Favorite Choice of Baby Boomers, claims that younger seniors are choosing communities for their lifestyle options. Active adult communities offer people 55 and over a way of life that encompasses all of the entertainment and space needed for retirement. Most of the communities offer plenty of social options as well as ample room for guests and for new hobbies.

According to the article, independent and assisted living communities, as well as CCRCs, are “expected to witness stabilized growth in the coming years.” This is great news for anyone in the active adult market.

For more information on Gilbert & Sheppard Group and our clients, visit GilbertSheppard.com.

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The article, named “Knowledge is Key for Atlanta’s 50+ Housing Council” covers the main events the council held in 2011 that were great successes. One event that was held, “University Day”, will now be an annual event for the council. University Day consisted of education sessions given by leading industry professionals covering all aspects of the 50+ market. The event had a fantastic turnout with more than fifty people participating. “If your program has excellent content, presented quickly and efficiently, people will find it worthwhile, and be willing to pay to participate,” Sheppard stated.

The Atlanta 50+ Housing Council is prepared as the 50+ active adult market continues to slowly grow. Dedicated to evaluating and conveying what the active adult buyer is looking for, the council strives to move its members to success. According to Sheppard, “if you want to know and understand the Atlanta metro
area’s 50+ market, there is no better group of people to learn from.”

To read the article in 50+ Housing Online Magazine, click here.

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All of us at Gilbert & Sheppard Group are proud of Betsy’s continued outreach in the community and her recent selection to The Board of Trustees for The Thanks Mom and Dad Fund.

The Thanks Mom & Dad Fund was created to honor parents, grandparents and other mentors who came before us and to support aging programs and services.  The Fund was created in 2001 by the Atlanta Regional Commission in cooperation with the Community Foundation for Greater Atlanta.  The Fund works to improve the quality of life for older adults and honor the contributions older generations made to our lives and communities. Through its grants, the fund seeks to encourage innovation and increase services for older adults in Georgia.

Volunteers are needed for the 2011 marketing efforts. For more information, please email Betsy at  betsy@gilbertsheppard.com

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