Gilbert & Sheppard Group honored by NAHB 55+ Housing Industry Council at IBS for top creative work.
Kerrie Gilbert, creative director and co-owner of Gilbert & Sheppard Group, the creative marketing and business consulting company with clients throughout the Southeastern U.S., is delighted to announce that Gilbert & Sheppard Group’s team won two prestigious Gold Achievement Awards during the NAHB 55+ Housing Industry Council’s award ceremony at the National Association of Home Builders International Builders’ Show® (IBS) in Las Vegas earlier this week. Gilbert & Sheppard Group was recognized for Best Print Ad as well as Best Brochure.
Betsy Sheppard, Gilbert & Sheppard Group’s president and co-owner, and Tori Ewing, senior project manager, accepted both awards during IBS, the largest annual light construction show in the world that every year attracts 50,000 visitors from more than 100 countries.
Two Separate Awards, One Vision
On behalf of their client, K. Hovnanian’s® Four Seasons at Lakes of Cane Bay, Gilbert & Sheppard Group created an overall marketing campaign to present the lifestyle and location of the yet-to-be-constructed community near Charleston, SC, “where lifestyle and location are always in season.”
The winning Best Print Ad shows a female in a wetsuit whose confident body language and expression convey that it is time for her to do what she has always wanted, where she has always wanted. “It’s time to enjoy life to the fullest. It’s time for K. Hovnanian’s® Four Seasons at Lakes of Cane Bay.”
The second Gold Achievement Award, for Best Brochure, is based on the collateral piece’s thoughtful composition, colors and fonts that complement the client’s new website. Again, the messaging and images within the brochure beckon readers to an unsurpassed lifestyle and location near one of America’s most beloved cities.
Both winning entries contributed to outstanding lead generation for the client, including increased traffic to the website and the onsite sales center for the yet-to-be-constructed community.
“We know our clients’ target markets, we know how to engage the 55+ audience, and we know how to get results. It is an honor to be recognized for our creative approach in this competitive arena,” says Kerrie. “We have a great team and we love what we do.”