At the 2017 National Association of Home Builders International Builders’ Show (IBS) in Orlando in January, Betsy Sheppard, president, CEO and co-owner of Gilbert & Sheppard Group, accepted the prestigious Associate of the Year Award from the NAHB 55+ Housing Industry Council.
NAHB 55+ Associate of the Year
Gilbert & Sheppard Group, a marketing and business consulting company with clients throughout the Southeastern U.S., has been actively involved in the 55+ housing industry since 1999. Its creative marketing and advertising strategies along with expert implementation have helped clients launch new communities, sustain awareness in their marketplace and exceed sales goals. The firm has repeatedly received local, regional and national awards for branding and marketing age targeted, age restricted and multi-generational communities; it has actively participated on multiple committees and councils and provided graphics and other materials to market the local and national 55+ housing industry councils and their initiatives.
Betsy Sheppard has served as Board Chair for the Atlanta 55+ Housing Council and currently serves on the NAHB’s 55+ Housing Council Board of Trustees. She is also a Trustee on the Board of NAHB’s Professional Women in Building Council.
“We know people over 55 are as diverse as they are demanding – and they want living solutions as distinctive as they are,” says Sheppard. “We know what makes them tick, and we know how to reach them. Today’s active adult target audience is made up of educated, sophisticated baby boomers and ‘prime timers’. It’s their time to do what they’ve always wanted, where they’ve always wanted, and we know how to attract them to our clients’ communities. We enjoy what we do. We do it well, on time and within budget. And most of all, we care enough to help our clients get incredible results.”