Earlier in 2017, Gilbert & Sheppard Group was invited by Noble’s Pond, Delaware’s premier active lifestyle community near Dover, to handle the marketing of the vibrant 55+ community and update Noble’s Pond’s brand, including its social media efforts and advertising.
Noble’s Pond is located on almost 300 acres of historic farmland and offers beautiful new homes with a variety of distinct and flexible floorplans in an amenity-rich environment, including a well-appointed clubhouse, an outdoor pool, bocce courts, a putting green, tennis and pickle ball courts, a five-acre pond with pier and observation deck, and a community garden.
On Saturday, October 21, Noble’s Pond, hosted a special Grand Opening of its beautiful new Welcome Village for interested buyers and their families. Harry Miller III, president of Regal Builders and developer of Noble’s Pond, welcomed a number of dignitaries for the Ribbon Cutting Ceremony, and more than 100 people toured Noble’s Pond new state-of-the-art new Welcome Center, three professionally decorated model homes, plus the stunning new Design Studio.
Gilbert & Sheppard Group worked closely together with Noble’s Pond’s team to market and promote the successful Grand Opening. Spectacular graphics throughout the Welcome Center, targeted advertising campaigns, email marketing and Public Relations were some of the elements of this synchronized sales effort that resulted in 10 preliminary contracts at the end of the event.
“We are honored to work with Noble’s Pond and share our strategic and creative expertise in the active adult market,” says Betsy Sheppard, president and founder of Gilbert & Sheppard Group. “It is a beautiful, welcoming community that attracts homebuyers from all over the East – and who all love to call Noble’s Pond home.”
To learn more about how Gilbert & Sheppard Group can help your organization get incredible results through creative marketing, branding and business consulting, please call 404-829-4506.