The National Association of Home Builders quoted Betsy Sheppard in a recent issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers. Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers are armed with mobile phones, iPads and social media tools, and they know how to use them. They look for how companies are rated and how people commented about their products and services. They are knowledgeable and informed when they enter the sales center, and the agent needs to be ready to demonstrate and deliver on what technology and social media has promised.”
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