Gilbert & Sheppard Group Joins International Marketing Firm

Posted on January 25, 2019 by

NEWS FLASH: Two great teams merge talents to serve clients with unparalleled excellence in marketing strategy and consumer-focused creative.

Culminating with the firm’s 20th anniversary, Gilbert & Sheppard Group’s co-owners Kerrie Gilbert and Betsy Sheppard announced that their award-winning team has joined forces with the highly successful Maryland-based marketing firm Immersion Active.

“We’ve been leveraging the talents of our combined teams since 2017. Immersion Active recently approached us with their goal of growing its Property Development division, which focuses on marketing to mature audiences, age-targeted communities and senior communities. That’s our niche!” said Kerrie Gilbert. “We are excited to have found an organization whose business culture aligns so well with our own and whose people have embraced our clients with the same integrity that we value.”

Betsy Sheppard adds: “With our two teams working seamlessly together, we’ll be able to provide cutting-edge marketing strategies and creative advertising to effectively guide consumers toward the home, lifestyle and services they desire. This merger is a big win for our clients and our network of dedicated professionals. We’re also very proud to have two talented members of our Group, Tori Ewing and Jennifer Fontenot, joining us on the Immersion Active team.”

“We are very excited about Gilbert & Sheppard Group’s merger with Immersion Active,” said Jim Chapman, founder and president of Jim Chapman Communities, a builder/developer in the Atlanta area and long-time Gilbert & Sheppard client. “Their combined expertise is unparalleled in the housing industry. This has created one of the most knowledgeable and experienced marketing firms in the country, specializing in the 50+ and senior markets.”

For more information about Immersion Active, visit:

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