The Gilbert & Sheppard Blog

Gilbert & Sheppard Group Joins International Marketing Firm

NEWS FLASH:: Two great teams merge talents to serve clients with unparalleled excellence in marketing strategy and consumer-focused creative. (February 13, 2019)  Culminating with the firm’s 20th anniversary, Gilbert & Sheppard Group’s co-owners Kerrie Gilbert and Betsy Sheppard announced that their award-winning team has joined forces with the highly successful Maryland-based marketing firm Immersion Active. […]

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Gilbert & Sheppard at NAHB’s Annual IBS Conference

2019 marks the 75th Anniversary of the International Builders’ Show (IBS), an annual conference and expo presented by the National Association of Home Builders (NAHB). The Show is the largest in the world of its kind. Thousands of home building industry professionals from around the globe will gather for the expo and for several days […]

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Gilbert and Sheppard Find Strength in Numbers

We all know the saying “there’s strength in numbers.” This is especially true for women business owners working in traditionally male-dominated industries like residential construction. Kerrie Gilbert and Betsy Sheppard knew they were pioneers when they launched Gilbert & Sheppard Group to focus on marketing home builders and new home communities, with a special emphasis […]

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Gilbert & Sheppard and Clients Featured in AJC

Betsy Sheppard and two Gilbert & Sheppard Group clients were featured in the Atlanta Journal-Constitution’s Special Section on Aging in Atlanta. Betsy Sheppard, co-founder of Gilbert & Sheppard Group marketing agency, has always been a forward-thinker, so it’s no surprise that her business is focused on helping to shape the future for Baby Boomers and […]

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Sharing Keys to Success on CEO Exclusive Radio

As the managing partners of Gilbert & Sheppard Group, Betsy Sheppard and Kerrie Gilbert enjoy developing business strategies and implementing integrated marketing plans for their clients. They have built a well-deserved reputation as the “go-to” marketing agency for developers of active adult communities, and they both enjoy leadership roles in local, regional and national homebuilding […]

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The Secret Sauce for Active Adult Community’s Success

Case Study: The Springs of Mill Lakes As principals of an award-winning agency specializing in marketing active adult residential communities, Kerrie Gilbert, Betsy Sheppard and their team at Gilbert & Sheppard Group work with their clients to create the perfect recipe for success. To begin, the they provide strategic counsel, to ensure the right mix […]

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Women-Owned Business Secrets

Kerrie Gilbert and Betsy Sheppard have never believed in guarding their “secrets” of success. Because they have worked for decades in the male-dominated home building industry, they feel strongly about helping other women (and men) succeed in the business they love and have helped to grow. Recently, the two were honored to be featured in […]

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Betsy Sheppard Quoted in April 2018 Issue of NAHB Now

The National Association of Home Builders quoted Betsy Sheppard in the April 2018 issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers.  Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers are […]

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Gilbert & Sheppard Group Receives Gold and Silver at 2018 NAHB Best of 55+ Housing Awards

Georgia-based marketing firm Gilbert & Sheppard Group earned 5 marketing awards and applauded their clients’ successes for winning 15 product/community awards at the 2018 National Association of Home Builders’ 55+ Housing Industry Awards held in Orlando this January. Gilbert & Sheppard Group received the following Marketing Awards: GOLD: Best Integrated Marketing Strategy or Campaign – […]

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Let’s Start a Positive Review Movement

Reviews on social media matter more than most of us realize. If you like something, say so! Tell others about your positive experience by posting reviews on Google, Yelp and Facebook or on a service/product provider’s website. I recently asked my smart phone to find a business for me. It responded with: “I found (business […]

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