The Gilbert & Sheppard Blog

Betsy Sheppard Quoted in April 2018 Issue of NAHB Now

The National Association of Home Builders quoted Betsy Sheppard in the April 2018 issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers.  Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers are […]

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Gilbert & Sheppard Group Receives Gold and Silver at 2018 NAHB Best of 55+ Housing Awards

Georgia-based marketing firm Gilbert & Sheppard Group earned 5 marketing awards and applauded their clients’ successes for winning 15 product/community awards at the 2018 National Association of Home Builders’ 55+ Housing Industry Awards held in Orlando this January. Gilbert & Sheppard Group received the following Marketing Awards: GOLD: Best Integrated Marketing Strategy or Campaign – […]

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Let’s Start a Positive Review Movement

Reviews on social media matter more than most of us realize. If you like something, say so! Tell others about your positive experience by posting reviews on Google, Yelp and Facebook or on a service/product provider’s website. I recently asked my smart phone to find a business for me. It responded with: “I found (business […]

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Delaware Client Hosts Successful Grand Opening

Earlier in 2017, Gilbert & Sheppard Group was invited by Noble’s Pond, Delaware’s premier active lifestyle community near Dover, to handle the marketing of the vibrant 55+ community and update Noble’s Pond’s brand, including its social media efforts and advertising. Noble’s Pond is located on almost 300 acres of historic farmland and offers beautiful new […]

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Peachtree Hills Place by Isakson Living Breaks Ground

Liveable Luxury for Active Adults: Peachtree Hills Place by Isakson Living. The official groundbreaking for Peachtree Hills Place, the luxury residential Isakson Living community with a full continuum of health services in Atlanta’s established Peachtree Hills neighborhood, took place October 17, 2017. Gilbert & Sheppard Group worked with Isakson Living to develop the the pre-sales […]

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Disciplined Creativity Wins the Day – and the Awards

Even when clients are bound by national brand standards, we urge them to be open to creative thinking and new approaches. That willingness paid off for our client K. Hovnanian Homes for their Four Seasons at Lakes of Cane Bay property in Charleston, South Carolina. Our task was to develop a marketing campaign with print, […]

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A Grand Plan Leads to a Grand Opening

Whether you’re opening a residential community or a lemonade stand, the first step in marketing your business is to identify where you want to end up. What are the overall business goals and objectives? What are your key messages and who needs to hear them? Who is competing for your buyer and what are the […]

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Gilbert & Sheppard Honored as NAHB 55+ Associate Member or the Year

At the 2017 National Association of Home Builders International Builders’ Show (IBS) in Orlando in January, Betsy Sheppard, president, CEO and co-owner of Gilbert & Sheppard Group, accepted the prestigious Associate of the Year Award from the NAHB 55+ Housing Industry Council.   NAHB 55+ Associate of the Year Gilbert & Sheppard Group, a marketing […]

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Gilbert & Sheppard Wins Two Gold Awards for Vibrant Vision of 55+ Living

Gilbert & Sheppard Group honored by NAHB 55+ Housing Industry Council at IBS for top creative work. Kerrie Gilbert, creative director and co-owner of Gilbert & Sheppard Group, the creative marketing and business consulting company with clients throughout the Southeastern U.S., is delighted to announce that Gilbert & Sheppard Group’s team won two prestigious Gold […]

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Gilbert & Sheppard Group’s Clients Win Thirteen Obies

Betsy Sheppard and Kerrie Gilbert of Gilbert & Sheppard Group celebrated that four of their clients won a total of thirteen OBIE Awards at the annual Awards Gala hosted by the Greater Atlanta Home Builders Association on November 7, 2015. The OBIE Awards are the premier awards in Atlanta’s new home construction industry and recognize […]

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