The Gilbert & Sheppard Blog

Gilbert & Sheppard and Clients Featured in AJC

Betsy Sheppard and two Gilbert & Sheppard Group clients were featured in the Atlanta Journal-Constitution’s Special Section on Aging in Atlanta. Betsy Sheppard, co-founder of Gilbert & Sheppard Group marketing agency, has always been a forward-thinker, so it’s no surprise that her business is focused on helping to shape the future for Baby Boomers and […]

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Sharing Keys to Success on CEO Exclusive Radio

As the managing partners of Gilbert & Sheppard Group, Betsy Sheppard and Kerrie Gilbert enjoy developing business strategies and implementing integrated marketing plans for their clients. They have built a well-deserved reputation as the “go-to” marketing agency for developers of active adult communities, and they both enjoy leadership roles in local, regional and national homebuilding […]

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The Secret Sauce for Active Adult Community’s Success

Case Study: The Springs of Mill Lakes As principals of an award-winning agency specializing in marketing active adult residential communities, Kerrie Gilbert, Betsy Sheppard and their team at Gilbert & Sheppard Group work with their clients to create the perfect recipe for success. To begin, the they provide strategic counsel, to ensure the right mix […]

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Betsy Sheppard Quoted in April 2018 Issue of NAHB Now

The National Association of Home Builders quoted Betsy Sheppard in the April 2018 issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers.  Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers are […]

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Gilbert & Sheppard Group Receives Gold and Silver at 2018 NAHB Best of 55+ Housing Awards

Georgia-based marketing firm Gilbert & Sheppard Group earned 5 marketing awards and applauded their clients’ successes for winning 15 product/community awards at the 2018 National Association of Home Builders’ 55+ Housing Industry Awards held in Orlando this January. Gilbert & Sheppard Group received the following Marketing Awards: GOLD: Best Integrated Marketing Strategy or Campaign – […]

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Let’s Start a Positive Review Movement

Reviews on social media matter more than most of us realize. If you like something, say so! Tell others about your positive experience by posting reviews on Google, Yelp and Facebook or on a service/product provider’s website. I recently asked my smart phone to find a business for me. It responded with: “I found (business […]

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Delaware Client Hosts Successful Grand Opening

Earlier in 2017, Gilbert & Sheppard Group was invited by Noble’s Pond, Delaware’s premier active lifestyle community near Dover, to handle the marketing of the vibrant 55+ community and update Noble’s Pond’s brand, including its social media efforts and advertising. Noble’s Pond is located on almost 300 acres of historic farmland and offers beautiful new […]

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Peachtree Hills Place by Isakson Living Breaks Ground

Liveable Luxury for Active Adults: Peachtree Hills Place by Isakson Living. The official groundbreaking for Peachtree Hills Place, the luxury residential Isakson Living community with a full continuum of health services in Atlanta’s established Peachtree Hills neighborhood, took place October 17, 2017. Gilbert & Sheppard Group worked with Isakson Living to develop the the pre-sales […]

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Disciplined Creativity Wins the Day – and the Awards

Even when clients are bound by national brand standards, we urge them to be open to creative thinking and new approaches. That willingness paid off for our client K. Hovnanian Homes for their Four Seasons at Lakes of Cane Bay property in Charleston, South Carolina. Our task was to develop a marketing campaign with print, […]

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A Grand Plan Leads to a Grand Opening

Whether you’re opening a residential community or a lemonade stand, the first step in marketing your business is to identify where you want to end up. What are the overall business goals and objectives? What are your key messages and who needs to hear them? Who is competing for your buyer and what are the […]

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