The Gilbert & Sheppard Blog

A little Good News goes a long way…

Sometimes all it takes is a little positive encouragement. When stories of gloom and doom dominate the headlines, stories of good news are often overlooked. Recently, B. Sheppard Consulting was asked to write a success story highlighting the achievements of one of their clients in the housing industry. The National Association of Homebuilders (NAHB) asked […]

Read More

B. Sheppard Consulting is pleased to be a marketing partner for the 2009 Project Playhouse

*Now in its sixth year, Project Playhouse will showcase three extraordinary playhouses designed and built by some of Atlanta’s premier architects and home builders. Considered HomeAid Atlanta’s signature event, Project Playhouse features child-size dream homes that are fully furnished by professional interior designers and exquisitely appointed with custom home details. After the houses are displayed […]

Read More

The National Active Retirement Association Presents 10th Annual Business Conference

Conference designed to help businesses “Bloom During the Boom” CHARLOTTE, NC – The National Active Retirement Association is hosting its 10th Annual Business Summit in downtown Charlotte, NC this September. The three day event, scheduled to take place September 23-25, is considered to be one of the premier 50+ conferences in the nation, featuring numerous […]

Read More

As Facebook Ages, So Do Its Users

The next time you log into Facebook don’t be surprised if you see a friend request from your grandmother. Yes, the king of social networking sites is no longer just reserved for the younger generation; the site is now a attracting a multitude of users over the age of 55. According to an article on […]

Read More

Online Social Networks are BOOMing

Today Baby boomers are initiating friendships through clicks of the mouse rather than handshakes. It’s not that handshakes and face-to-face interaction are becoming things of the past, but rather that online social networks are becoming increasingly popular with seniors and baby boomers because they bring together people of all sorts – all with the click of […]

Read More

B. Sheppard Consulting Brings Home National Mature Media Awards

Atlanta-based marketing and brand development firm B. Sheppard Consulting was recognized twice at the 18th annual National Mature Media Awards Program. The Mature Market Resource Center, a national clearinghouse for the mature market, hosted the program, which recognizes the nation’s superior advertising, marketing and educational materials created and produced for seniors and older adults.

Read More

Consumer Interest in Mature Housing On the Rise

Promising times lie ahead according to builders of single-family homes for mature homebuyers. As reported by this quarter’s 55+ Housing Market Index (55+ HMI), recently released by the National Association of Homebuilders, single-family homebuilders for mature homebuyers are seeing an increase in traffic of prospective buyers. The component measuring traffic rose 5 points from last […]

Read More

How To Weave a Strong Web Presence

by Karla Zientowski Today’s business world is all about you. Or from a customer’s perspective– all about I. Everywhere consumers look they are bombarded with products or gadgets designed to cater to their unique set of wants and needs. Heading up this list of customized products and services are the iPhone, iPod, iGoogle, YouTube, etc.

Read More

Gearing Up for the Big BOOM

By Karla Zientowski of B. Sheppard Consulting It’s time to add a few more candles to the birthday cake – America’s getting older. According to the latest U.S. Census Bureau data, the core of the American population is growing older. Adults 65 and older now account for over 38 million people, around 12.8% of the […]

Read More

Jim Chapman Communities: Carefully Crafted Just For You

Jim Chapman may build his houses out of brick, but he builds his relationships on a much stronger foundation. Chapman, founder of Jim Chapman Communities (“JCC”), an Atlanta based developer and builder of active adult communities, has successfully developed five communities in the Atlanta area since starting the business in June 2005.

Read More