As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
There are a lot of misperceptions in the residential real estate market, especially when it comes to 55+ homebuyers. Today’s older adults typically live longer, healthier lives than previous generations. Because many stay in larger homes longer than their parents did, in some markets where housing is tight, Baby Boomers are being blamed for fewer […]
A few weeks ago, I headed off to Las Vegas to attend the largest annual light construction show in the world: the National Association of Home Builders International Builders Show, also known as IBS. I was joined there by my colleagues from Gilbert & Sheppard, Immersion Active, and EvoVisit, and the six of us spread […]
Collaboration Works, Part 1 of 2: Because What You’re Really Developing is Relationships. Many developers count on us not only to fine-tune land use plans and develop marketing strategies, but also to help cultivate essential relationships. During a recent site visit, the developer of a master-planned active adult community welcomed us warmly, hosted us at […]
With the growing emphasis on social networking sites, it can be confusing which ones to point your marketing dollars to. In today’s fast-paced world, some of these sites can go in and out quickly, but Pinterest seems to be here to stay. If used correctly, Gilbert & Sheppard Group recommends using the site to target a market where photos pinned to your website can quickly go viral.