We believe in the spirit of ‘home’ Whether purchased or rented, large or just right – home is where we connect with who we really are. Home is where we rest, nourish, grow, invent, thrive, escape from and welcome others. Home is where we safely explore the simplicity and the complexity of our lives. We […]
There have been numerous articles, studies and surveys to help builders and marketers understand today’s 55+ audience of buyers and renters. The intent of this article is to offer user-friendly insights about marketing to this diverse segment of consumers based on lessons learned from those 45 to 75 and older. As marketers of 55+ communities, […]
Have you ever wondered what it feels like to have your image on the cover a magazine? Betsy Sheppard of Gilbert & Sheppard knows all about that! She knew it was going to happen – the PWB magazine article – but could not have predicted the outpouring of positive support and accolades that followed. “It […]
Collaboration Works: Part 2 of 2 Does It Take a Village? You Bet! We approach each unique property development opportunity with the same strategic insights. We help you, who may be an outsider to the local market where you’re building, make strategic connections with essential insiders. With insiders embracing your vision, you’ll have authentic fans […]
Collaboration Works, Part 1 of 2: Because What You’re Really Developing is Relationships. Many developers count on us not only to fine-tune land use plans and develop marketing strategies, but also to help cultivate essential relationships. During a recent site visit, the developer of a master-planned active adult community welcomed us warmly, hosted us at […]
With the growing emphasis on social networking sites, it can be confusing which ones to point your marketing dollars to. In today’s fast-paced world, some of these sites can go in and out quickly, but Pinterest seems to be here to stay. If used correctly, Gilbert & Sheppard Group recommends using the site to target a market where photos pinned to your website can quickly go viral.