As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
Bob Dylan said, “The times they are a changin” and that is certainly true of the news coming out during the past few weeks. If you are a property developer or builder with homes in progress or communities under development, you might wonder if these changing times are the right time to be spending money […]
During this period of uncertainty, Gilbert & Sheppard and Immersion Active remain committed to providing uninterrupted delivery of marketing and consulting services for our clients. We are also committed to keeping our work family safe and healthy. Luckily, in these technology-enabled times these two goals are not contradictory. Thanks to tools such as Zoom, Facetime, […]
There have been numerous articles, studies and surveys to help builders and marketers understand today’s 55+ audience of buyers and renters. The intent of this article is to offer user-friendly insights about marketing to this diverse segment of consumers based on lessons learned from those 45 to 75 and older. As marketers of 55+ communities, […]
Have you ever wondered what it feels like to have your image on the cover a magazine? Betsy Sheppard of Gilbert & Sheppard knows all about that! She knew it was going to happen – the PWB magazine article – but could not have predicted the outpouring of positive support and accolades that followed. “It […]
Collaboration Works: Part 2 of 2 Does It Take a Village? You Bet! We approach each unique property development opportunity with the same strategic insights. We help you, who may be an outsider to the local market where you’re building, make strategic connections with essential insiders. With insiders embracing your vision, you’ll have authentic fans […]
Collaboration Works, Part 1 of 2: Because What You’re Really Developing is Relationships. Many developers count on us not only to fine-tune land use plans and develop marketing strategies, but also to help cultivate essential relationships. During a recent site visit, the developer of a master-planned active adult community welcomed us warmly, hosted us at […]
With the growing emphasis on social networking sites, it can be confusing which ones to point your marketing dollars to. In today’s fast-paced world, some of these sites can go in and out quickly, but Pinterest seems to be here to stay. If used correctly, Gilbert & Sheppard Group recommends using the site to target a market where photos pinned to your website can quickly go viral.