As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
As the co-owners of Gilbert & Sheppard Group, Betsy Sheppard and Kerrie Gilbert enjoy developing business strategies and implementing integrated marketing plans for their clients. They have built a well-deserved reputation as the “go-to” marketing agency for developers of active adult communities, and they both enjoy leadership roles in local, regional and national homebuilding organizations. […]
The National Association of Home Builders quoted Betsy Sheppard in a recent issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers. Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers […]
Georgia-based marketing firm Gilbert & Sheppard Group earned 5 marketing awards and applauded their clients’ successes for winning 15 product/community awards at the 2018 National Association of Home Builders’ 55+ Housing Industry Awards held in Orlando this January. Gilbert & Sheppard Group received the following Marketing Awards: GOLD: • Best Integrated Marketing Strategy or Campaign […]