As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
With the growing emphasis on social networking sites, it can be confusing which ones to point your marketing dollars to. In today’s fast-paced world, some of these sites can go in and out quickly, but Pinterest seems to be here to stay. If used correctly, Gilbert & Sheppard Group recommends using the site to target a market where photos pinned to your website can quickly go viral.
We all know the saying “there’s strength in numbers.” This is especially true for women business owners working in traditionally male-dominated industries like residential construction. Kerrie Gilbert and Betsy Sheppard knew they were pioneers when they launched Gilbert & Sheppard Group to focus on marketing home builders and new home communities, with a special emphasis […]
Betsy Sheppard and two Gilbert & Sheppard Group clients were featured in the Atlanta Journal-Constitution’s Special Section on Aging in Atlanta. In a recent Atlanta Journal-Constitution article on the increasing demand for senior housing, Betsy provided professional insight on the pent-up demand for housing that offers active adult lifestyle amenities as well as aging-in-place features […]
As the co-owners of Gilbert & Sheppard Group, Betsy Sheppard and Kerrie Gilbert enjoy developing business strategies and implementing integrated marketing plans for their clients. They have built a well-deserved reputation as the “go-to” marketing agency for developers of active adult communities, and they both enjoy leadership roles in local, regional and national homebuilding organizations. […]
The National Association of Home Builders quoted Betsy Sheppard in a recent issue of NAHB Now on the role that professional, graphics-rich and informative community websites play in the sales process for 55+ buyers. Betsy, nationally recognized as one of the country’s foremost 55+ and Active Adult home community marketers, said “Today’s 55+ home buyers […]
Georgia-based marketing firm Gilbert & Sheppard Group earned 5 marketing awards and applauded their clients’ successes for winning 15 product/community awards at the 2018 National Association of Home Builders’ 55+ Housing Industry Awards held in Orlando this January. Gilbert & Sheppard Group received the following Marketing Awards: GOLD: • Best Integrated Marketing Strategy or Campaign […]