Twenty years of success in residential property development. Deep knowledge of the active adult and senior living markets. Intense focus on the needs of your business. That’s what Gilbert & Sheppard brings to the table to help you reach your goals.
Betsy Sheppard’s insight into and love for active lifestyle communities informs everything she does. It’s a love that has garnered dozens of awards and transformed a small women-owned business into a powerhouse consulting company recognized for its dedication to 55-plus residential housing.
Work with Betsy and you’ll see how she digs deep to understand her clients’ challenges and then provides industry-leading recommendations and solutions that help those clients achieve success. Betsy has served many roles on the Atlanta and the National Board of Trustees for the 55+ Housing Council, and for Professional Women in Building (PWB). In 2019, the NAHB PWB named Betsy “Woman of Year,” and in 2020 she will be installed as the Chair of the National PWB Council’s Board.
Today’s 55-plus home buyers are armed with mobile phones, iPads, and social media tools, and they know how to use them. They look for how companies are rated and how people commented about their products and services. They are knowledgeable and informed when they enter the sales center, and the agent needs to be ready to demonstrate and deliver on what technology and social media has promised.
Kerrie Gilbert’s true passion is assembling messages and images that enable active adult and senior consumers to make informed decisions about where they want to live and thrive.
As the creative force behind Gilbert & Sheppard’s 100+ industry awards, Kerrie is a proven expert at defining a brand’s look and ensuring each community stands out from its competitors by effectively reaching today’s educated, sophisticated, tech-savvy adult who responds to a little more edge.
We know that people over 55 are as diverse as they are demanding, and they want living solutions as distinctive as they are. We know what makes them tick and we know how to engage them.
Tori Ewing delivers strategic marketing solutions for single family, master planned, golf course, and 55-plus active communities. She works closely with builders and developers to create cohesive marketing plans utilizing both traditional and digital marketing solutions.
Gilbert & Sheppard Group was founded in 1999 by Betsy Sheppard, a respected veteran in the real estate marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. In 2019 the group merged forces with Immersion Active – an international firm specializing in digital marketing solutions – to provide even more innovative services for property development clients.