Our Marketing Consulting Team - Gilbert & Sheppard

Gilbert & Sheppard Group was founded in 1999 by Betsy Sheppard, a respected veteran in the real estate marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals.

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Betsy Sheppard

Betsy Sheppard’s insight into and love for residential real estate and community development informs everything she does. It’s a love that has garnered awards and transformed a small woman-owned business into a powerhouse consulting company recognized for its dedication to residential development and home building.

Betsy digs deep to understand her clients’ challenges and then provides industry-leading recommendations and solutions that help those clients succeed. Betsy has served many roles on the Atlanta and the National Board of Trustees for the 55+ Housing Council, and for Professional Women in Building (PWB). In 2019, the NAHB PWB named Betsy “Woman of Year,” and throughout 2020 she served as Chair of the National PWB Council’s Board.

Today’s home buyers are armed with mobile phones, iPads, and social media tools, and they know how to use them. They look for how companies are rated and for how people have commented about their products and services. They are knowledgeable and informed when they enter the sales center, and the agent needs to be ready to demonstrate and deliver on what technology and social media has promised.

Betsy Sheppard

Kerrie Gilbert

Kerrie Gilbert’s true passion is assembling captivating messages and images that enable consumers to make informed decisions about where they want to live and thrive.

As the creative force behind Gilbert & Sheppard’s many industry awards, Kerrie is a proven expert at defining a brand’s look and ensuring each client stands out from its competitors by effectively reaching today’s educated, sophisticated, tech-savvy adult who responds to a little more edge.

Kerrie has been a moderator and presenter at industry conferences including the NAHB’s IBS educational sessions and at HBA meetings throughout the Southeast and mid-Atlantic region. She is currently focused on helping small businesses in her local community establish their online brand equity.

We know that today’s consumers are as diverse as they are demanding, and they want options as distinctive as they are. We know what makes them tick and we know how to engage them.

Kerrie Gilbert

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