Betsy Sheppard’s insight into and love for residential real estate and community development informs everything she does. It’s a love that has garnered awards and transformed a small woman-owned business into a powerhouse consulting company recognized for its dedication to residential development and home building.
Betsy digs deep to understand her clients’ challenges and then provides industry-leading recommendations and solutions that help those clients succeed. Betsy has served many roles on the Atlanta and the National Board of Trustees for the 55+ Housing Council, and for Professional Women in Building (PWB). In 2019, the NAHB PWB named Betsy “Woman of Year,” and throughout 2020 she’ll serve as Chair of the National PWB Council’s Board.
Today’s home buyers are armed with mobile phones, iPads, and social media tools, and they know how to use them. They look for how companies are rated and for how people have commented about their products and services. They are knowledgeable and informed when they enter the sales center, and the agent needs to be ready to demonstrate and deliver on what technology and social media has promised.
Kerrie Gilbert’s true passion is assembling captivating messages and images that enable consumers to make informed decisions about where they want to live and thrive.
As the creative force behind Gilbert & Sheppard’s 100+ industry awards, Kerrie is a proven expert at defining a brand’s look and ensuring each community stands out from its competitors by effectively reaching today’s educated, sophisticated, tech-savvy adult who responds to a little more edge.
Kerrie is also actively involved in the same professional Councils as Betsy and has been a presenter at industry conferences including the NAHB’s IBS educational sessions and at HBA meetings throughout the Southeast and mid-Atlantic region.
We know that today’s consumers are as diverse as they are demanding, and they want living solutions as distinctive as they are. We know what makes them tick and we know how to engage them.
Tori Ewing delivers strategic marketing solutions for single family, master-planned, golf course, and 55-plus active lifestyle communities. She works closely with builders and developers to create cohesive marketing plans utilizing both traditional and digital marketing platforms. Tori also provides highly valuable collaboration with a client’s sales team to ensure marketing and sales goals and tactics are aligned for success.