As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
There have been numerous articles, studies and surveys to help builders and marketers understand today’s 55+ audience of buyers and renters. The intent of this article is to offer user-friendly insights about marketing to this diverse segment of consumers based on lessons learned from those 45 to 75 and older. As marketers of 55+ communities, […]
There are a lot of misperceptions in the residential real estate market, especially when it comes to 55+ homebuyers. Today’s older adults typically live longer, healthier lives than previous generations. Because many stay in larger homes longer than their parents did, in some markets where housing is tight, Baby Boomers are being blamed for fewer […]
A few weeks ago, I headed off to Las Vegas to attend the largest annual light construction show in the world: the National Association of Home Builders International Builders Show, also known as IBS. I was joined there by my colleagues from Gilbert & Sheppard, Immersion Active, and EvoVisit, and the six of us spread […]