Our Services

We’ve been working with Gilbert Sheppard for a few years now and I have to say they’ve been absolutely great to work with. They are highly creative and extremely knowledgeable when it comes to launching new communities and make a great collaborative partner. They are a pleasure to work with and I would highly recommend them to anyone considering a full service marketing and business consulting agency.


Steve Greco
Senior Director of Sales
Focus 360

Gilbert & Sheppard Group – An Immersion Active Brand

We are a full service marketing and advertising firm whose primary focus is the residential housing industry. We work with developers and builders and have an established track record of providing strategic, creative solutions that work. We enjoy what we do. We do it well, on time and on budget. Most of all, we care enough to help our clients get incredible results.


  • Business Consulting and Strategic Planning
  • Marketing and Brand Assessment and Direction
  • Creative Development, Copywriting and Graphic Design
  • Website Design and Digital Marketing
  • Social Media Planning and Execution
  • Lead Generating Digital Advertising
  • Lead Follow-up and Response Programs
  • Public Relations, Content Management and Blogging

How We Do It

We start by identifying your desired end results. To get there, we dive deep to understand your business, your competitors, your dreams and your unique market attributes. Next we create a situation analysis and a comprehensive marketing and branding plan. Upon approval, we execute the plan, imbedding metrics that let us assess and revise along the way.

We have received local, state, regional and national awards for marketing campaigns, direct mail strategy, print ads, community brochures, internet and social media marketing, website design and sales center design. Our clients have included developers and builders of active adult communities and master-planned communities such as: Saluda River Club, Park Springs, Peachtree Hills Place, Olde Town Grayson, Sun City Hilton Head, DelWebb Charleston, K.Hovnanian’s Four Seasons and Jim Chapman Communities.

We know people over 55 are as diverse as they are demanding and they want living solutions as distinctive as they are. We know what makes them tick, and we know how to reach them. Today’s active adult target audience is educated, sophisticated baby boomers and older who think with and respond to a little more edge. It’s their time to do what they’ve always wanted, where they’ve always wanted, and we know how to lure them to your communities.

The Gilbert & Sheppard Group formula begins with research and in-depth consultation. We work hands-on with our clients to execute every detail of their marketing plan in a timely manner and within budget. We are very proud of our reputation for lead-generating results, sales and customer satisfaction.

Professional Associations

  • NAHB 55+ Housing Council Board of Trustees
  • NAHB Board of Directors for the Greater Atlanta HBA
  • NAHB Professional Women in Building Council Board of Directors
  • Urban Land Institute – Lifestyle Residential Development for 55+
  • Greater Atlanta HBA Professional Women in Building Council
  • Greater Atlanta HBA 55+ Housing Council
  • Georgia Housing Options Coalition, founders of the new ALL program
  • Greater Atlanta HBA; HBA of Georgia; South Carolina HBA; BIA of Greater Columbia SC; BIA of Tampa FL

Gilbert & Sheppard Group was founded in 1999 by Betsy Sheppard, a respected veteran in the real estate marketing and advertising industry and graduate of Georgia Southern University. Betsy teamed up with Kerrie Gilbert, an award winning creative director and graduate of Savannah College of Art & Design. Together they assembled an outstanding group of talented, client-focused professionals. In 2019 the group merged forces with Immersion Active – an international firm specializing in digital marketing solutions – to provide even more innovative services for clients.