Posts tagged with “#kerriegilbert”

Taking the Next Step

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Ta dah! With well-deserved praise and applause, Betsy Sheppard passed the gavel to the next National Council Chair for Professional Women in Building – a 2000+ member council of the National Home Builders’ Association. During the January 2021 Winter Board Meeting, with over 100 online attendees from across the country, Betsy concluded her term and […]

Here’s What You Really Need to Know About Today’s 55+ Consumers

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There have been numerous articles, studies and surveys to help builders and marketers understand today’s 55+ audience of buyers and renters. The intent of this article is to offer user-friendly insights about marketing to this diverse segment of consumers based on lessons learned from those 45 to 75 and older. As marketers of 55+ communities, […]

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