As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
There have been numerous articles, studies and surveys to help builders and marketers understand today’s 55+ audience of buyers and renters. The intent of this article is to offer user-friendly insights about marketing to this diverse segment of consumers based on lessons learned from those 45 to 75 and older. As marketers of 55+ communities, […]
It’s a busy time of year here at Gilbert & Sheppard. Our team is hustling around with year-end tasks and new-year strategic planning for clients, presentations, meetings, holidays, and more. Plus, right around the corner is one of the biggest gatherings of the new year, the National Home Builders Association’s International Builders’ Show or […]