Collaboration Works, Part 1 of 2:
Because What You’re Really Developing is Relationships.
Many developers count on us not only to fine-tune land use plans and develop marketing strategies, but also to help cultivate essential relationships.
During a recent site visit, the developer of a master-planned active adult community welcomed us warmly, hosted us at a lovely dinner, and even introduced us to his favorite dessert. But that’s not the only introduction he made.
The next morning, after our muddy boots tour of the property and a review of the site plans, we headed to the local municipal building. There, the developer introduced us to the mayor and the economic development director. Back in the car, we made several other connections by phone, including the chair of the local Chamber of Commerce and the publisher of a new arts and culture website. It was quite a collection of names and titles, but it was exactly the approach we love.
If there’s one thing we’ve learned in 20+ years of real estate development and marketing, it is the importance of networking. Whether a 55-plus neighborhood, a senior community or a master-planned resort, a successful undertaking is all about networking and collaboration.
Is this the way you think, too? We’d love to hear how it’s working for you! Let’s talk!