As business consultants and creative marketers for 55+ active lifestyle communities, we help property developers devise the strategies that will ensure success from initial viability study to the closing of the final new home contract. Our blog is great place to dig deeper into the “weeds” of our marketing success and discover the thoughts behind our leadership.
It’s a busy time of year here at Gilbert & Sheppard. Our team is hustling around with year-end tasks and new-year strategic planning for clients, presentations, meetings, holidays, and more. Plus, right around the corner is one of the biggest gatherings of the new year, the National Home Builders Association’s International Builders’ Show or […]
Giving back to our community and to the wider world is part of who we are as people and as a company. It’s been our honor and privilege to support organizations doing good works such as the Thanks Mom & Dad Fund, a charity created specifically to honor parents, grandparents, and mentors by supporting programs and […]
Collaboration Works: Part 2 of 2 Does It Take a Village? You Bet! We approach each unique property development opportunity with the same strategic insights. We help you, who may be an outsider to the local market where you’re building, make strategic connections with essential insiders. With insiders embracing your vision, you’ll have authentic fans […]
Collaboration Works, Part 1 of 2: Because What You’re Really Developing is Relationships. Many developers count on us not only to fine-tune land use plans and develop marketing strategies, but also to help cultivate essential relationships. During a recent site visit, the developer of a master-planned active adult community welcomed us warmly, hosted us at […]
2019 marks the 75th Anniversary of the International Builders’ Show (IBS), an annual conference and expo presented by the National Association of Home Builders (NAHB). The Show is the largest in the world of its kind. Thousands of home building industry professionals from around the globe will gather for the expo and for several days […]
NEWS FLASH: Two great teams merge talents to serve clients with unparalleled excellence in marketing strategy and consumer-focused creative. Culminating with the firm’s 20th anniversary, Gilbert & Sheppard Group’s co-owners Kerrie Gilbert and Betsy Sheppard announced that their award-winning team has joined forces with